Shakira's 'Las Mujeres Ya No Lloran' Tour Set to Boost Mexico City's Economy
Mexico City is gearing up for a significant economic boost as Shakira's highly anticipated 'Las Mujeres Ya No Lloran - World Tour' is currently making its stop in the capital. According to José de Jesús Rodríguez, president of the Cámara Nacional de Comercio, Servicios y Turismo de la Ciudad de México (Canaco CdMx), the seven concerts are projected to generate an impressive economic impact of 3,247 million pesos (approximately $192 million USD). Rodríguez (2024) stated that this figure is based on the expected sales and economic activity across various sectors, including commerce, services, and tourism.
The Colombian singer's tour is attracting massive crowds, with an estimated total attendance of 455,000 people across the seven shows. This influx of tourists and fans is significantly contributing to the local economy through various avenues, from ticket sales to accommodation, shopping, and dining experiences.
Breaking Down the Economic Impact
The Canaco CdMx has provided a detailed breakdown of the expected economic contributions from different sectors:
- Concert Attendance: Each concert is expected to draw around 65,000 attendees, translating to a total economic impact of 1,456 million pesos.
- Accommodation: With a substantial number of attendees traveling from outside Mexico City, the hospitality sector is experiencing a surge. Accommodation is expected to generate an income of 888.5 million pesos.
- Food and Beverage: Concert-goers are actively contributing to the food and beverage industry, with an estimated economic impact of 553.38 million pesos.
- Commerce: Local businesses are benefiting from increased foot traffic and spending. The commercial sector is projected to see an income of 274.4 million pesos.
- Services: Various services, including transportation and entertainment, are also experiencing a boost, with an expected economic impact of 74.98 million pesos.
The Concert Experience and Security Measures
Shakira's first concert in Mexico City, held on March 19th, was a resounding success. The singer performed a repertoire of 29 songs to a crowd of 65,000 enthusiastic fans. Ensuring the safety and security of attendees is a top priority, with a deployment of 2,000 police officers overseeing the event (Soriano, 2024).
The series of concerts are taking place on March 19, 21, 23, 25, 27, 28 and 30 at the GNP Stadium. It is expected that each show will see a deployment of security and that Mexico City will experience an increase in tourism and economic impact as the dates goes on.
Economic Implications and Future Prospects
The economic impact of Shakira's tour extends beyond the immediate revenue generated during the concerts. The increased visibility and positive media coverage associated with such a high-profile event can enhance Mexico City's reputation as a vibrant cultural and tourist destination.
Furthermore, the success of this event sets a precedent for future large-scale concerts and events. Mexico City is increasingly proving its capability to host international artists and attract substantial tourism, fostering economic growth and development. The organization Grupo Milenio (n.d.) is actively covering the news and reporting it to the masses.
The Canaco CdMx anticipates that the 'Las Mujeres Ya No Lloran - World Tour' will leave a lasting positive impact on Mexico City's economy, reinforcing its position as a major hub for entertainment and tourism in Latin America.
It is important to note that all the data provided by José de Jesús Rodríguez, president of the Cámara Nacional de Comercio, Servicios y Turismo de la Ciudad de México (Canaco CdMx) is base on “the sales expected of the commerce sector, services and tourism” so the numbers may vary at the end of the tour (Soriano, 2024).
In conclusion, Shakira’s concerts are currently not only a source of joy for fans, but also a significant economic stimulus for the city, showcasing the powerful synergy between entertainment and economic prosperity.
References
Soriano, G. (2024, June 27). Shakira dejará derrama económica de 3 mil 247 mdp en CdMx: Conaco. Milenio. https://www.milenio.com/negocios/shakira-dejara-derrama-economica-3-mil-247-mdp-cdmx-conaco
Grupo Milenio. (n.d.). Grupo Milenio. https://www.milenio.com
