Shakira's 'Las Mujeres Ya No Lloran' Tour Set to Boost Mexico City's Economy
Mexico City is gearing up for a significant economic boost as Shakira's highly anticipated 'Las Mujeres Ya No Lloran - World Tour' is currently making its stop in the capital. According to José de Jesús Rodríguez, president of the Cámara Nacional de Comercio, Servicios y Turismo de la Ciudad de México (Canaco CdMx), the seven concerts are projected to generate an impressive economic impact of 3,247 million pesos (approximately $192 million USD). Rodríguez (2024) stated that this figure is based on the expected sales and economic activity across various sectors, including commerce, services, and tourism.
The Colombian singer's tour is attracting massive crowds, with an estimated total attendance of 455,000 people across the seven shows. This influx of tourists and fans is significantly contributing to the local economy through various avenues, from ticket sales to accommodation, shopping, and dining experiences.
Breaking Down the Economic Impact
The Canaco CdMx has provided a detailed breakdown of the expected economic contributions from different sectors:
The Concert Experience and Security Measures
Shakira's first concert in Mexico City, held on March 19th, was a resounding success. The singer performed a repertoire of 29 songs to a crowd of 65,000 enthusiastic fans. Ensuring the safety and security of attendees is a top priority, with a deployment of 2,000 police officers overseeing the event (Soriano, 2024).
The series of concerts are taking place on March 19, 21, 23, 25, 27, 28 and 30 at the GNP Stadium. It is expected that each show will see a deployment of security and that Mexico City will experience an increase in tourism and economic impact as the dates goes on.
Economic Implications and Future Prospects
The economic impact of Shakira's tour extends beyond the immediate revenue generated during the concerts. The increased visibility and positive media coverage associated with such a high-profile event can enhance Mexico City's reputation as a vibrant cultural and tourist destination.
Furthermore, the success of this event sets a precedent for future large-scale concerts and events. Mexico City is increasingly proving its capability to host international artists and attract substantial tourism, fostering economic growth and development. The organization Grupo Milenio (n.d.) is actively covering the news and reporting it to the masses.
The Canaco CdMx anticipates that the 'Las Mujeres Ya No Lloran - World Tour' will leave a lasting positive impact on Mexico City's economy, reinforcing its position as a major hub for entertainment and tourism in Latin America.
It is important to note that all the data provided by José de Jesús Rodríguez, president of the Cámara Nacional de Comercio, Servicios y Turismo de la Ciudad de México (Canaco CdMx) is base on “the sales expected of the commerce sector, services and tourism” so the numbers may vary at the end of the tour (Soriano, 2024).
In conclusion, Shakira’s concerts are currently not only a source of joy for fans, but also a significant economic stimulus for the city, showcasing the powerful synergy between entertainment and economic prosperity.