Telmex Responds to Totalplay with Unlimited Data Amidst Symmetrical Internet Debate

The telecommunications market in Mexico is currently witnessing a heated battle between industry giants Telmex and Totalplay. This competition is primarily focused on symmetrical internet, a service offering equal upload and download speeds. As Totalplay rolls out its symmetrical internet plans, Telmex is countering with an offer of unlimited data, intensifying the market competition.

Totalplay's Symmetrical Internet Initiative

Totalplay, under the leadership of Ricardo Salinas Pliego, is actively implementing symmetrical internet across all its plans starting April 15, 2025. Eduardo Kuri, CEO of Totalplay, explains that this move aims to cater to the increasing demand for robust internet connections suitable for remote work, streaming, and content creation. According to Kuri, millions of users will benefit from the ability to upload and download content at maximum speeds, thereby boosting their creativity and productivity (El Imparcial, 2025). »We are committed to providing our users with the best possible internet experience,» Kuri stated, emphasizing the importance of this upgrade.

Symmetrical internet is increasingly vital for users who require efficient data transfer capabilities. Traditionally, this service was mainly targeted at businesses, where large data transfers are common. However, the surge in digital content consumption and online activities has prompted companies like Totalplay to extend this offering to individual users, enhancing their overall internet experience. This shift reflects a broader trend towards accommodating the needs of a digitally driven population.

Controversy Surrounding Totalplay's Data Policy

Despite the competitive advantage offered by symmetrical internet, Totalplay's data consumption policy has stirred controversy. Each plan includes a monthly data limit, ranging from 1,000 to 3,999 gigabytes, depending on the contracted speed. Exceeding these limits incurs an additional charge of 110 pesos for every 100 GB, starting from the second instance of overage. »This policy ensures the quality of our service and prevents excessive consumption that could degrade network performance,» Totalplay explains.

However, this policy has faced criticism from many users who perceive it as an attempt to generate additional revenue at the expense of customer convenience. Social media platforms are buzzing with user dissatisfaction, reflecting concerns about restricted internet usage and a perceived step backward in user freedom. Many users are expressing their discontent through online forums and social media channels, highlighting the potential drawbacks of the new policy.

Telmex Responds with Unlimited Data

In response to the controversy surrounding Totalplay's data policy, Telmex, led by Carlos Slim, is actively offering a contrasting proposition. Through social media, Telmex is promoting its unlimited data plans, stating, »Browse unlimitedly, upload and download, always at the same price. Switch to us!» (Telmex, 2025). This offer, leveraging the Infinitum infrastructure, promises unrestricted browsing without data consumption limits, providing a significant advantage for users seeking reliable and hassle-free internet connections.

The move by Telmex is strategically aimed at attracting dissatisfied Totalplay customers who prioritize unlimited data usage. By emphasizing the freedom from data caps, Telmex is positioning itself as a customer-centric alternative in the competitive telecommunications market.

The Battle for Market Share

The ongoing competition between Totalplay and Telmex illustrates the intense dynamics within the Mexican telecommunications market. While Totalplay seeks to differentiate itself with symmetrical internet, its data consumption policy has sparked controversy. Telmex, on the other hand, is capitalizing on this situation by offering a more flexible and unrestricted plan, potentially appealing to numerous customers discontented with Totalplay's policies. This strategic divergence highlights the different approaches these companies are taking to capture market share.

Ultimately, the final decision rests with the users, who must weigh which option best aligns with their needs and preferences. Factors such as data usage habits, budget considerations, and the importance of symmetrical internet will all play a role in their choice. The outcome of this competitive battle will significantly shape the future of telecommunications in Mexico.

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