Is Mijares Really Retiring? Martha Figueroa Suggests It's All an Act
The Mexican music scene is currently buzzing with speculation surrounding the future of Manuel Mijares. The acclaimed singer recently posted a cryptic message on social media, hinting at exhaustion and the possibility of stepping away from the stage. This announcement, reported by El Imparcial (2025), triggered an outpouring of reactions from fans, who began wondering if the «Soldado del Amor» was preparing for his final curtain call.
However, the plot thickens. Just days after his initial announcement, Mijares teased a major reveal slated for the following Monday, further fueling the anticipation and uncertainty. What could this announcement be? Is it truly the end of an era, or is something else entirely at play?
A Calculated Marketing Ploy?
Enter Martha Figueroa, a well-known entertainment journalist, who threw a curveball into the mix. According to Figueroa, as reported on her YouTube channel «Así se hacen los chismes,» Mijares’s supposed retirement might be nothing more than an elaborate publicity stunt for a major soft drink brand. Figueroa suggests that this strategy aims to grab public attention through an emotionally charged and ambiguous message, creating buzz and intrigue around the upcoming announcement.
«The idea is to generate expectation,» Figueroa stated in her program, «using a figure like Mijares, who has a long and successful career, makes the message even more impactful.»
Connections and Conspiracies
Figueroa further elaborated that her sources have confirmed the link to an international beverage company, reminiscent of collaborations with global icons like Michael Jackson. This would align with a growing trend of brands leveraging celebrity endorsements and carefully crafted narratives to capture consumer attention. Furthermore, the journalist points to the singer's current partner, Pita de la Viga, who allegedly has family ties to a business conglomerate that includes Pepsi and Domino's Pizza, lending credibility to the theory.
Adding fuel to the fire, El Imparcial's Sara Pacheco (2025) indicates that Mijares himself has remained silent on the matter since his initial statement, allowing speculation to run rampant. This silence, whether intentional or not, has only intensified the buzz and kept the media and fans on tenterhooks.
The Art of Suspense: A Modern Marketing Tactic
The use of suspense and intrigue is a common tactic in modern marketing campaigns. By creating a sense of mystery and leaving the audience guessing, brands can generate significant media coverage and social media engagement. If Figueroa's theory proves true, Mijares's «retirement» would be a masterclass in this strategy.
- Generating Buzz: The initial announcement created immediate conversation and speculation.
- Maintaining Suspense: The lack of further details keeps the audience engaged.
- Leveraging Curiosity: The promised announcement on Monday adds a sense of urgency.
What's Next for Mijares?
As the countdown to Monday continues, the entertainment world waits with bated breath. Will Mijares confirm his retirement? Will he unveil a new album or tour? Or will he reveal the alleged partnership with a major beverage brand? Only time will tell.
Regardless of the outcome, one thing is certain: Manuel Mijares has successfully captivated the public's attention, proving that even after decades in the industry, he still knows how to make headlines.
References
El Imparcial. (2025, April 13). Supuesto retiro de Manuel Mijares sería parte de una estrategia publicitaria, señala Martha Figueroa. El Imparcial. Retrieved from https://www.elimparcial.com/espectaculos/2025/04/13/supuesto-retiro-de-manuel-mijares-seria-parte-de-una-estrategia-publicitaria-senala-martha-figueroa/
